News and Press Releases
"Hamur Bizim İşimiz" YouTube Channel Reaches 1 Million Subscribers!
Founded by Turkey's leading oil brand, Ülker Bizim Yağ, and the first YouTube channel dedicated to baking, "Hamur Bizim İşimiz" has surpassed 1 million subscribers, becoming the largest YouTube channel in the "Fast-Moving Consumer Goods" category to receive a gold play button for the first time.
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A Brand-New Collaboration from SuperFresh and Karaca: “Social Tastes”
Innovative brands of Türkiye, SuperFresh and Karaca launched “Social Tastes” campaign which focuses on rising trend of socialization at home. This collaboration will meet the consumers at all platforms through new digital communication campaign, exclusive SuperFresh & Karaca menu, and promotions for new air fryer designed in red color.
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SuperFresh’s “Women Stars of Farming” Project Wins MEA Golden Award at Smarties Awards 2024
Launched by SuperFresh, the leading brand of frozen food in Türkiye, to contribute to equal opportunities in farming, “Women Stars of Farming” project wins golden award for MEA region in “Diversity and Inclusion” category at Smarties Awards 2024 which rewards the most creative, innovative and successful projects. Rewarded for many times by local and international platforms, “Women Stars of Farming” project reached its 14th award with this award.
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A kitchen experience accessible for all, from Bizim Yağ and SuperFresh
Bizim Yağ and SuperFresh, brands of Kerevitaş, the leader of Turkish frozen fresh food and margarine market, launched a new collaboration in line with its goal to become a brand that is accessible for all. Now, visually challenged individuals can easily access to most popular recipes of Bizim Yağ, ingredients of SuperFresh foods and cooking instructions at BlindLook app.
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