"Hamur Bizim İşimiz" YouTube Channel Reaches 1 Million Subscribers!

Founded by Turkey's leading oil brand, Ülker Bizim Yağ, and the first YouTube channel dedicated to baking, "Hamur Bizim İşimiz" has surpassed 1 million subscribers, becoming the largest YouTube channel in the "Fast-Moving Consumer Goods" category to receive a gold play button for the first time.

SuperFresh released its new commercial!

Pioneer of frozen foods, SuperFresh tells the journey of french fries from farm to the table in its new vibrant commercial, along with its wide range of french fries.

To watch commercial, please visit: https://www.youtube.com/watch?v=Y2IElZ658Wc

Super Tastes from SuperFresh and Chef Refika Birgül!

The leader of frozen food, SuperFresh continues novelties in Türkiye,
unveiling two different products created by Chef Refika Birgül who is well-known for her practical, delicious and budget-friendly recipes.  
SuperFresh offers “Refika’s Pizza” for those who crave for a restaurant experience at home brimmed with delectable taste and rich ingredients, and “Refika’s Chicken Doner Toasted Wrap” for those who look for a delicious practical meal. 

SuperFresh Kumpir Balls selected “Innovative Product” at SIAL Paris 2024

The leader brand of frozen food in Türkiye, SuperFresh’s innovative Kumpir Balls achieved a great success at SIAL Paris 2024, a largest fair in global food & beverage. Innovated based on consumer insight, and bringing restaurant experience to the homes, SuperFresh Kumpir Balls selected “Innovative Product” among over 2 thousand 500 contenders. 

Journey of SuperFresh from ‘farm to plates” On air with famous chef Refika Birgül...

The leader of frozen foods, SuperFresh broke new ground in the sector, disclosing the journey of its products from farm to the plates and the details of its production process in its new promotional campaign, “A SuperFresh Journey”. 
Featuring Turkish beloved chef, Refika Birgül, the campaign answers all curios questions about SuperFresh products through Harvest, Technology, Trust, Variety and Taste titles.

“Lovemark” of Türkiye, SuperFresh receives its award

Selected the most beloved brand of Türkiye in “Frozen Food” category in “Lovemarks of Türkiye 2024” survey, accepted the award at the ceremony organized as part of Brand Week Istanbul.  Non-existence of other brands that won a place in minds and hearts of consumers in “Frozen Food” category demonstrates SuperFresh enjoying a 100 percent brand awareness among consumers.

SuperFresh continues novelties Carries Reels to TV screens

The founding and leading brand of frozen foods in Türkiye, SuperFresh carried 1-minute reels format to TV screens for the first time. Innovative Project named “Super-Fast Recipes” is inspired of “reels” concept, the popular format in Internet. 10 different recipes prepared by the brand ambassador, Refika Birgül, will be offered to the consumers throughout Ramadan month. 

SuperFresh, the most beloved Frozen Food Brand of Türkiye

SuperFresh is selected as the most beloved brand of Türkiye in “Frozen Food” category according to “Lovemarks of Türkiye 2024” survey of MediaCat magazine and Ipsos Research.   SuperFresh is the single brand in its category that wins a place in minds and hearts of consumers.  Gülizar Öçal Doğan, CMO of Kerevitaş, highlights this success is a result of continuous innovation strategy of SuperFresh, supported by sustainable communication and wide availability network and accessible brand positioning.

SuperFresh celebrates “Pizza Love” of kids

The leader of frozen foods which introduced frozen Pizza to Türkiye, SuperFresh represented the pizza category, which it embraced with “Pizza Love” communication platform, with the “Kids Love Pizza, Utterly” at SuperFresh Pizza Chefs Workshop organized at KidZania this year. Creating their own pizzas at the workshop, kids used their own imaginations reflecting their love for pizza into their artworks.

A kitchen experience accessible for all, from Bizim Yağ and SuperFresh

Bizim Yağ and SuperFresh, brands of Kerevitaş, the leader of Turkish frozen fresh food and margarine market, launched a new collaboration in line with its goal to become a brand that is accessible for all. Now, visually challenged individuals can easily access to most popular recipes of Bizim Yağ, ingredients of SuperFresh foods and cooking instructions at BlindLook app.