"Hamur Bizim İşimiz" YouTube Channel Reaches 1 Million Subscribers!

With the motto "Turkey's Oil is Bizim," Ülker Bizim Yağ aims to be the biggest support for its target audience not only in kitchens but also on digital channels through its strategy of continuity and innovation. The subscriber count of "Hamur Bizim İşimiz," Turkey's first YouTube channel dedicated to baking, has exceeded 1 million.

Offering nearly 1,000 baking recipes to viewers, from the most searched recipes and tips to fun content with famous chefs and influencers, "Dough is Our Business" aims to be a part of its subscribers' daily routines with nearly 1,000 videos and Shorts format recipes prepared within the content strategy created according to search trends.

Recently, the channel's viewing and interaction numbers have been very impressive. In 2024, the total viewing time increased by 286%, reaching a total of 340,000 hours. Interaction numbers also increased by 362% in the last 6 months. The channel's target audience consists of 71% female and 29% male viewers.