Innovation
Kerevitaş, the leader of the frozen food and margarine market in Türkiye, is a company that attaches importance to innovation and has achieved many firsts in the frozen food and margarine category in Türkiye with its brands such as SuperFresh, Bizim Yağ and Teremyağ.
Kerevitaş's innovation power stems from teamwork, strong R&D & marketing teams, having an innovation center, world-class production technology, know-how and cooperation with expert chefs.
FROZEN FOOD R&D-CENTER
Kerevitaş is the first company in Türkiye to have an R&D Center in the frozen food category. The R&D center certificate was obtained by the T.R. Ministry of Science, Industry and Technology on 06.09.2017.
The R&D center has a total area of 941, 40 m2. As of 2021, there is a very strong team of 21 people working in the R&D center. Product R&D, packaging R&D, machinery R&D and agricultural R&D units provide scientific data by conducting new product development, product improvement, process development and improvement studies in 3 separate R&D Center Laboratories.
The data obtained from R&D projects are converted into publications, and participation in scientific and academic symposiums is provided. Participation in national and international symposiums, congresses, seminars and presentations are made. Increasing the number of patents and utility models is also among our goals.
OIL R&D CENTER
The Kerevitaş Oil Business Unit, which is the leading oil producer in all business lines in which it operates, including consumer products, out-of-home consumption and export, also leads R&D studies in the oil sector. Kerevitaş YİB R&D Center located in Kurtköy, which received the R&D Center certificate by the T.R. Ministry of Science, Industry and Technology in 2016, carries out innovative studies with projects of the European Union, TUBITAK and TAGEM realized with the public sector, private sector and university partnerships in the national and international arena and realizes innovative studies that shape the future of not only the oil industry but also the food industry.
INNOVATIVE PRODUCTS
Teremyağ, preferred with its unique butter flavor, which was developed to offer taste to consumers, Teremyağ Gourmet Cream, which brings cream and butter together, Teremyağ Liquid, the only liquid margarine on the market and Luna Butter Flavor combining vegetable oil and butter flavor are the most recent innovative and value-added products of Kerevitaş YİB R&D Center. With the cocoa butter equivalent (CBE, CBI) products with a focus on imported value-added products, chocolate and coating oils, special filling cream oils, high quality CBR oil without trans-fat (Cocoa Butter Replacer) it also implements many innovations in the industrial category. Thanks to its advanced technology and specially developed product recipes, Kerevitaş YİB R&D Center is also the first company in the sector whose entire product portfolio does not contain trans-fats.
The consumer is well listened to on both online and offline platforms, and powerful insights are captured. By analyzing this valuable information, many innovative products that meet consumer needs are developed every year with the cooperation of our strong R&D team and expert chefs.
Setting trends and pioneering the sector, SuperFresh collaborated with famous chef Refika Birgül, a first in the sector, launching pizza and chicken doner toasted wrap in 2024. Refika’s toasted wrap won the most innovative frozen award of the year at Food Plus+ Awards. In bakery products, company launched the muffin, the first heat&eat product of the category. Berry Mix product launched by the company represent a first in the fruit category with its packaging designed by Artificial Intelligence, while entire range switched to doypack packaging. The vegetable category is reinforced with the organic line. The new member of croquette range, cashew spiced onion ring has reached 45% turnover market share, the highest in the year. Launched last year, Mac&Cheese balls and Kumpir croquette won “Innovative Products of the Year” award by the popular vote. Kumpir balls are listed as innovative products at international SIAL Paris 2024.